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The KID

Written by: Kuropatkina Serafima





Saint-Petersburg

1998

( Kuropatkina S.N.

Moving into the future

Knowledge is the thing that makes a difference. It is matter of being
better informed than the others, getting ideas before the others, -
these are the things that allow some companies to take off and remain
leaders for a long time. In the past knowledge and innovations didn't
play an important role in company management. The impact of these
factors on the competition wasn't very big and obvious. From the second
half of 19th century industries and management started to develop
rapidly and by the end of 20th century inventions have penetrated all
spheres of production, business and human life in general. Competition
has dramatically increased, creating the necessity for each company to
improve and develop constantly. We are moving into the future where it
is not possible to win the game using traditional methods. This proves a
need of a separate structure within each company that would deal with
existing knowledge, innovative ideas, development of production process
and working life. It is essential to design a completely new department.
Let’s call it - the department of Knowledge, Innovation and Development
(KID). This system also will allow the company to avoid high opportunity
costs of not doing some improvements which could reduce costs and give
rise to profits. Let's take a close look on the KID department, its
functions and structure.

The department of Knowledge, Innovation and Development (KID)

KID's functions

The general functions of the KID are:

to solve different problems that come up in a company using known
methods or new ideas of the employees;

to constantly develop company's production cycle and products

to give aid to all departments concerning possible improvement and
elimination of drawbacks

In order to fulfill its general functions KID will carry out the
following subfunctions:

receiving fresh ideas or problems from staff of different departments

selecting the most useful and relevant ideas and checking the existence
of the problem

developing ideas and problem solutions (if needed) to level required
for implementation

making the final decision in cooperation with the department(s) involved

implementing the developed idea

controlling the implementation process, altering if necessary

evaluating the outcome, calculating financial results

rewarding the idea maker

changing the corporate culture and working environment towards
creativity and innovation values.

Structure of the KID department

In correspondence with its main activities the KID should consist of the
following departments:

gathering and filtering department (organizes research, selects ideas,
checks the relevance of problems, responds to idea proposers and
customers)

developing department (works out solutions to problems pointed out by
employees or customers, invites authors of good ideas for closer
cooperation)



executive department (plans, runs, controls implementation process,
negotiates with other departments)

social relations department (deals with motivation, awards, customer
relations and different social activities)

At first the department 2) should closely cooperate with present R&D. In
the future R&D can become subject to 2).

How to create a KID?

Creation of KID must be supported on the highest level of management.
Without this nothing can happen.

Preliminary activities

First we must analyze how innovative is the company. How often changes
take place. Who proposes them. How do workers feel about sharing the
ideas. Do their ideas get attention? This will show the present
situation and allow us to estimate the how much time and resources KID
creation will take.

Next step is to introduce to everyone in the company the new department,
to explain its purpose and functions, to show how the company and every
single employee will benefit from it.

Then allocate the people and resources and create the department itself.
For the beginning KID can be formed with existing managers and experts.
But when many companies are going to be using similar systems they will
need specially trained workers. Faculties should be designed in
universities and colleges teaching students to deal with new ideas and
to use existing theories and experience of preceding generations in
order to solve problems and develop their company.

Designing information flows

As a part of organization’s information system we must work out a
mechanism of idea and problem flow from the employees and customers to
the KID. Among the numerous motivation theories there are theory X and
theory Y. X suggests that the worker is passive and needs to be closely
controlled and forced in order to get results. Y - the worker is
creative and eager to work. He just needs proper conditions to show
himself. I went further. I believe that there are two types of workers
in the company - X and Y, active and passive. That's why the KID needs
two approaches. For example:

open entry - every worker can come to the gathering department directly
or put his ideas in written form into special bins that would be
available at his working place. This way the employees will be able to
express their thoughts at any desired time;

obligatory interviewing - from time to time KID will give out to workers
questioners which they must fill. These could consist of the following
questions:

"Have you noticed any problems concerning the work of your department?
Have you any suggestions on how to solve them?"

"Is there anything you'd like to improve in your department and in the
whole company? How (your suggestions)?"

"How do you feel about our company’s products (services)? How can they
be developed or improved?" Etc.



The interviewing should be carried out at all departments, but not at
the same time. This will allow to avoid conjunction at the gathering and
filtering department.

Motivation

Motivation of the workers. We must estimate the level of actual needs of

orkers. We must estimate the level of actual needs of
employees and develop a mechanism of motivation universal for every
worker. There can be many motivating factors. They depend on the
economic conditions in the country, standards of living and financial
situation in the company. Money, job promotion, board of honor,
competition of ideas with prizes, etc. Motivation through corporate
culture is also required. We can put posters in often visited places.
Posters may say:

"By participating the KID's activities you will help your company,
improve your work and life!"

"Be company patriotic!"

"Be a perfectionist. Spot a problem - tell the KID about it!"

"Give us ideas because nobody knows your work better then you!"

etc.

Cooperation with experts

We need to organize cooperation with specialists. It isn't useful to
have our own staff of experts because:

they will not always be logged with work and this will produce extra
costs

they will soon become useless because they will be drawn away from
current work of their departments.

We also must investigate whom we can rely on. Not all experts innovative
and understand the necessity of change. Cooperation with KID will be
part of responsibilities of those experts who work with it.

Organize cooperation with management of different departments. An order
to implement any idea must come directly from the management of the
department involved.

KID's position within the company

The scheme of KID's position in the company can look like this:

Kid provides each department with its services. Department in return
provide KID with some information, resources etc. The connections are:

Marketing department provides information received from different
marketing research. Specifies the situation on the market. Gives
feedback on KID's activities (have the sales increased? how much?)

Production department gives feedback on KID's activities (has
productivity increased? how much?)

Human resource administration cooperates with KID closely. Helps it
with motivation.

Financial department provides KID with money for all activities (within
the budget of course). Gives feedback on KID's activities (financial
results figures, information about changes in costs and revenues).

Customers give KID valuable feedback about products and services.

Employees give KID ideas, cooperate with it and receive rewards for
their work.

Experts work with KID on specific problems.

Control functions of the KID

If the innovation is complex we must monitor closely the field of
implementation and if problems occur - take care of them immediately.

Collect feedback from all people related concerning the results. Taking
action if necessary. Remember that no change comes without negative
response. Calculate results (based on financial information, information
about productivity and costs, etc.). Reward the idea author depending on
these figures. Tell everyone about this "great man, who helped to the
company so much".

Customer relations

ions

Customer feedback must also come to the KID, not marketing department.
Marketing department doesn’t have direct stimulus to analyze information
related to other departments. It might have difficulties making changes
in other departments due to lack of power.

The KID system is not of course ideal. It is just a draft, an idea of
what could be developed into a universal model. But as I see it - every
company that wants to succeed in the coming high-tech future must start
to develop such a system as soon as possible.

2

1

5

4

3

7

6

BOARD

Finance

HR admin.

Production

Marketing

KID

Customers

Experts

Employees


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